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The Cool Things We Built with Claude Code

We lead two small companies. With Claude Code we rebuilt our whole brand and our operating system and my fundraising knowledge base. Here is what that looks like — and eight things you can try this week.

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Anne Murphy
From Anne

This has not been delightful by any means. It has been hard, it has been wrenching. But here we are — what started with me knowing barely enough to be dangerous turned into a wall-to-wall rebrand and a rebuilt company that now hands working tools to our clients.

We went from a small small business to a big small business — one punching above its weight. Claude Code is creating a whole new reality for us. Push the tools you are using to their limits. You are in charge. You have agency.

The Skills Files Are Yours to Take

Everything here is free to download and use, and most come with a short written guide to get you started. No email, no gate.

Get the Free Skills Files Add your link in FREE_FILES_URL near the bottom of the file to turn this button on.

Five Things We Built That Changed How Our Two Companies Operate

None of this needed a developer or a big team. It is the kind of work a small company can do for itself, one enigmatic piece at a time.

1

A Wall-to-Wall Rebrand

The whole brand, rebuilt as one brand system — the company and every service under it. One palette and one voice, encoded so every new page and deck comes out on-brand without us re-deciding it each time. Painstaking focus to set up canonical wording, but wow does it pay off.

What it took — a written brand system developed in Claude Code and transported to Claude Design.

2

The Company and Service Infrastructure

The boring, load-bearing stuff — the operating systems behind the company and each service. Processes written down once, then run the same way every time. Claude Code is helping us process map, connect data points, and interrogate every workflow and SOP. The plumbing a three-person team never has time to build is the plumbing that lets a three-person team act much bigger.

What it took — turning how we work into files Claude can follow.

3

Agent and Human Solutions to the Problems in Front of Me

A massive team of matriarchal agents that handle the daily work alongside us. Our morning brief is ready before the day starts. Romy watches relationships and tells us who has gone quiet. Big Rupert, coming soon, will prep our meetings. Each one solves a problem we used to drop on a busy day — and each one has a human accountable for it.

What it took — one skill per problem, built and named, not a single giant bot.

4

Built Solutions for Our Clients

Working tools and deliverables our clients use, made fast and made well. The kind of thing that used to mean an agency invoice and a six-week wait. Now a small firm like ours can hand a client something polished inside the same week.

What it took — the brand and infrastructure already in place, so building is the easy last step.

5

A Living Knowledge Base

Everything the company knows, written down and reusable — books, guides, curriculum, and the process behind how things get done. We indexed everything we have ever made — campaign plans, workshops, every fundraising asset — into a digital twin of our work. Instead of living in one person's head, it lives in files our agents and our teammates can both read. It compounds. Each project adds to what the next one starts from.

What it took — saving what we learn as we go, so it is there next time.

Eight Things to Try This Week

Start with the one that fits what you are doing right now. Each is a single ask, and every one works best in Claude Code.

1 Best in Claude Code

See Who's Gone Quiet

Ask Claude to scan your CRM and messages and tell you who is overdue for a touch.

Romyyour relationship scan
2 Best in Claude Code

Get a Morning Brief

Point Claude at your calendar and messages, and it tells you what today needs and what could slip.

Morning Briefbuilt once, runs every day
3 Best in Claude Code

Catch Up Before You Reach Out

Give Claude a name and get their status and history with you in one place.

Romyaimed at one person
4 Best in Claude Code

Arrive Ready

Drop in a name and a topic, and Claude preps the meeting from your CRM and transcripts.

Big Rupertcoming soon
5 Best in Claude Code

Find the Hole First

Paste a plan or an agreement, and Claude flags what is missing or risky before anyone else sees it.

Devil's Advocatealready in play
6 Best in Claude Code

Send the Researchers Out

Ask for a context packet, and Claude runs several agents at once and brings the answers back together.

Scout & Wrenresearch and community
7 Best in Claude Code

Ask What's Already Built

Tell Claude this week's work and ask what you already have that helps.

Nothing yetthe ask that shows what to build first
8 Best in Claude Code

Build Something for the Team

Tell Claude what is missing, and it builds the first version for you to share.

Skill-Buildercomes with its own guide
Anne Murphy
Anne Murphy
Founder, She Leads AI · Empowered Fundraiser

Thirty-three years in fundraising, now building small companies that run on AI and human judgment together. Built with the matriarchal agentic team at She Leads AI.

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